Glad you’re here.
We’re excited to provide you with information as to why you should make RAVE FabriCARE your true quality cleaner of choice.
Throughout the About section of this website, we identify many reasons to choose RAVE FabriCARE.
But there’s no reason more important than our commitment to you: No compromises. No short cuts. Just extraordinary care for all your fine garments, household textiles and accessories. Every item. Every order.
RAVE FabriCARE is Arizona’s leader in true quality care for fine garments, household textiles and accessories and is nationally recognized as one of the nation’s premier dry cleaners by non-compensated, independent, authoritative third parties.
It’s a reputation that’s been built over almost 30 years.
At RAVE FabriCARE, we live and breathe true quality care for fine garments, household textiles and accessories. That’s all we do. Every day. On every item. On every order.
Our trademarked slogan, “extraordinary care for fine garments, household textiles and accessories”, exemplifies our commitment to and single-minded focus on true quality care.
More specifically, RAVE FabriCARE is the only dry cleaner in Arizona:
For almost 30 years, RAVE FabriCARE has specialized in bespoke, made-to-measure, designer, high fashion, specialty and couture garments, household textiles, handbags, footwear and other accessories.
The rationale for our decision to serve the high end of the market was simple: a business cannot succeed by striving to be all things to all people or else you’ll end up being nothing to anyone.
By way of analogy, Neiman Marcus, Macy’s and Kohl’s all serve distinctly different markets.
Because they know they can’t possibly serve all three markets at the same time.
Yet, most ordinary dry cleaners still labor under the illusion that it’s possible to serve every market segment simultaneously. And that they can do this using the exact same personnel, procedures, processes, technologies, equipment and facilities and the exact same pricing structure.
A few ordinary dry cleaners have added a slight twist to this illusion: They still believe that it’s possible to serve every market segment simultaneously using the exact same personnel, procedures, processes, technologies, equipment and facilities. But, instead of a single pricing structure, they offer a three tier pricing structure.
Typically, they identify their multi-level pricing structures with a special names such as their everyday, expert and couture service or their diamond, platinum or gold service.
The marketing implication, of course, is that there is something fundamentally different in the quality of the product they produce for each different price level.
Truth is, if you eliminated the fancy packaging, there’s practically no difference in the quality of the product among those different price levels.
Same product, different packaging, different prices.
At ordinary dry cleaners, all garments, household textiles and accessories are treated equally and interchangeably – with complete disregard as to brand and/or original cost: a suit is a suit is a suit; a shirt is a shirt is a shirt; a duvet cover is a duvet cover is a duvet cover; a handbag is a handbag is a handbag.
Ordinary dry cleaners wouldn’t know – and don’t care to know – the difference between Attolini and Abercrombie, between Lagerfeld and Land’s End, between Oxxford and Old Navy, between Kabbaz and Klein, between Duxiana and Divatex, or between Hermes and Hilfiger.
They probably think Attolini is an Italian pasta, Lagerfeld is a new micro beer, Oxxford is a community college, Kabbaz is an Eastern European sausage, Duxiana is a reality television show featuring four brothers with long beards, and Hermes is a contagious social disease.
Our decision – almost 30 years ago – to specialize in bespoke, made-to-measure, designer, high fashion, specialty and couture garments, household textiles and accessories has nurtured a technical capability that’s unmatched by any other dry cleaner in Arizona and very few in the USA.
So much so, that we wrote 3 ebooks on fine dry cleaning and shirt laundry. To download your free copies (no registration is required), please click here.
For your bespoke, made-to-measure, designer, high fashion, specialty and couture garments, household textiles and accessories, you need a true quality dry cleaner you can trust.
Numerous upscale department stores, clothing boutiques, custom clothiers, bespoke tailors, bridal salons, fine linen stores, and handbag and shoe salons in the Valley and across the USA trust RAVE FabriCARE to
You can too.
RAVE FabriCARE is Arizona's leader in true quality care for fine garments, household textiles and accessories. RAVE FabriCARE is the only cleaner in Arizona nationally recognized as one of the nation's premier dry cleaners by non-compensated, independent, authoritative third parties.