“30 minutes or less…or it’s free”.
That simple guarantee (terminated in 1993 due to an auto injury lawsuit) saved Domino’s Pizza from near bankruptcy.
The secret to the offer’s success resided in the nature of the average, tired, hungry consumer.
What seemed like the very best bet – a great tasting pizza, incorporating the freshest and highest quality ingredients, baked using time-honored methods, but requiring time to produce – was replaced by poor to mediocre pizza that arrived in a half an hour or it was free.
The same can be said about ordinary dry cleaners, where same day service, next day service, and 3 day pick up and delivery service is the order of the day.
In the metro Phoenix area (and, similarly, in any major metropolitan area), there are hundreds of ordinary dry cleaners producing and delivering the dry cleaning equivalent of a Domino’s Pizza (or a Papa John’s or a Pizza Hut or a Little Caesar’s, for that matter).
Quite frankly, if we had to choose between delivering garment care that was the metaphorical equivalent of Domino’s Pizza, we’d rather lock the doors, throw away the keys and move to the Coast.
Our normal turnaround time on regular dry cleaning, shirt laundry and household textiles is one week.
Here are some examples:
Generally, one week.
Why, you may ask, don’t we operate like ordinary cleaners?
Why can’t you drop off your cleaning on a Monday by 9:00 and pick it up that same day at 5:00? Or, at the latest, by 5:00 on the following day?
Why can’t we pick up your cleaning on day 1 (say a Monday) and deliver it on day 3 (say a Thursday)? And pick up your cleaning on day 1 (say a Thursday) and deliver on day 3 (say a Monday)?
Because we don’t – and won’t – produce what we call “ordinary cleaning” and what dry cleaning industry experts call “bang and hang cleaning”.
Ordinary cleaning or bang and hang cleaning essentially involves tossing your cleaning into a machine, banging it out on a press, hanging it on a hanger, stuffing it in a bag, and cramming it on holding racks or shuttling it out the door.
Believe it or not, this is standard operating procedure at the vast majority of ordinary cleaners, including those offering pickup and delivery service.
To illustrate this, go back to our Monday/Thursday pickup and delivery example, and examine what happens to your cleaning that’s picked up on a Thursday and delivered on a Monday by ordinary cleaners.
In all probability, those articles are tagged on Thursday evening or Friday morning. “Cleaned”, “pressed” and “bagged” on Friday. This way they’re “right and ready” to be delivered on Monday. (The same principle applies to cleaning picked up on a Friday and delivered on a Tuesday.)
Just think about that for a second.
That’s nothing less than same day. Or at the very best, next day service!
Given this scenario, would you knowingly subject your fine garments — especially your bespoke, made-to-measure, designer, high fashion, specialty and couture garments — to same day or next day service cleaning?
Of course not!
So here’s our dilemma: we can either focus all our resources on consistently producing the finest cleaning in Arizona, or we can deliver the same “bang and hang” cleaning offered by over 400 ordinary cleaners in the metro Phoenix area.
In a hectic world of same day service, next day service and 3 day pick up and delivery service, you can take comfort in the fact that we take the time to do it right.
Because when it comes to caring for your fine garments, household textiles and accessories faster isn’t better.
Never has been. Never will be.
Here’s a guide – and only a guide – to our typical turnaround times:
Regular garments: 5 working days
Specialty and couture garments: 5 – 10 working days
Fine bed and table linens: 5 working days
Household textiles: 5 working days
Down and down/feather mix bed pillows: 2 – 3 working days
Bridal gowns (cleaned, hand ironed and archivally preserved): 16 – 32 weeks
Other ceremonial gowns and garments: 4 – 6 weeks
Accessories (purses handbags, wallets, backpacks, shoes and boots): 8 – 12 weeks
Suede and leather garments (hand cleaned): 6 – 10 weeks
Note: Heavily soiled or stained items may require a slightly longer processing time-frame.
Looking for a faster turnaround?
Consult one of the 400 plus value (discount), ordinary (middle of the road) or wannabee (illusion) cleaners located in the greater Phoenix metro area.