Share this Position Paper:
Why your dry cleaner’s folded shirts look like a rumpled mess
By: Stu Bloom
The “slept in” look
Ever wonder why your folded shirts look like a rumpled mess when you unpack the shirt?
Here’s the short answer:
- Because they’ve been machine pressed
- Because they’ve been machine folded
- Because they’ve been stuffed into a thin poly bag.
At RAVE FabriCARE, we call this the “slept in” look. It’s a look that’s available at over 26,000 dry cleaners throughout the USA.
We’d submit that dry cleaners machine fold your shirts for one reason only: they just don’t care enough to carefully hand fold them. Just like you would do at home if you were preparing for a business trip or personal vacation.
At RAVE FabriCARE, we do things differently:
- We fold your shirt – carefully – in half.
Not in thirds, like the vast majority of cleaners. - We fold by hand.
Never by machine, like the vast majority of cleaners. - We cushion the folds with sheets of unbuffered, acid-free tissue.
Not with no tissue or regular tissue, like the vast majority of cleaners.
- We support the body and collar with a thick shirt board and plastic collar band.
Not with some flimsy card and no collar band, like the vast majority of cleaners.
- We seal the shirt in a heavy gauge shirt bag with a “built in” cushion of air.
Not in some thin, narrow shirt bag, like the vast majority of cleaners.
We also offer a “short fold” shirt tailored to the depth of your storage cabinetry. Just specify the maximum length of the poly bag and we’ll accommodate your needs. Same folding process; shorter poly bag.
If you’re traveling, our folded shirts will arrive at their destination in far better condition than the hangered shirts you might have personally carried by hand. Upon arrival, there’ll be no need to send your shirts to the hotel valet for “pressing”.
So go ahead. Manhandle our folded shirts. Stuff ‘em in that suitcase.
You’ll find that the RAVE FabriCARE folded shirt travels beautifully. With practically no wrinkles or creases.
Fact is, our folded shirts will arrive at their destination in far better condition than the hangered shirts you might have personally carried by hand.
Don’t accept your dry cleaner’s excuses
By the way, if you ask your dry cleaner to hand fold your shirts and they continue to machine fold your shirts, don’t let them off the hook with answers such as:
- “We’ve always done it that way”
- “All cleaners do it this way”
- “We don’t have the time to hand fold”
- “We’d have to raise our prices if we hand folded”
- “No customers have ever complained”.
You have rights to a gently cleaned, perfectly hand ironed, non-wrinkled folded shirt.
Exercise those rights.
Share this Position Paper:
Filed Under:
Author
Stu Bloom
Stu Bloom is Founder and President of RAVE FabriCARE. RAVE FabriCARE, based in Scottsdale, Arizona, cares for fine garments, household textiles and accessories and serves clients throughout the USA and Canada. Stu is the author of various ebooks on these subjects, all of which are available from www.ravefabricare.com/freestuff. He is an evangelist for true quality cleaning and is a contributor to and editor of True Quality Cleaning, RAVE FabriCARE’s blog. You can find Stu on Twitter, Google+ and LinkedIn.
Comment on this Position Paper:
Sign up to receive our Position Papers:
Did you find this Position Paper informative? Subscribe today to receive our position papers delivered straight to your inbox. We'll never share your email. No spam. Unsubscribe whenever you want.
Sign up to receive our quarterly newsletter:
Get tips, ideas and information you can use. Subscribe today to receive our quarterly newsletter, the RAVEreview® delivered straight to your inbox. We'll never share your email. No spam. Unsubscribe whenever you want.
Looking for more great resources?
Check out our Resource Library for over 60 expert Ebooks, Position Papers (short discussions) and White Papers (longer in-depth discussions) spanning all aspects of caring for your fine garments, household textiles and accessories.
