Who gave you permission to crease the sleeves of my shirts?

At RAVE FabriCARE, we’d never crease the sleeves of your fine shirts.

Never.

Over the years, a mere handful of clients have requested “creased sleeves” as a personal preference.

If your personal preference is “creased sleeves”, we’d be happy to honor your request. But first, we’ll try to convince you otherwise.

That’s because a creased sleeve is the first sign of a poorly cleaned and finished shirt and exhibits that distinctive I-pressed-this-shirt-myself-while-watching-TV look.

Fact is, most cleaners automatically crease your sleeves. Even if you didn’t ask for creases.

And why do they do it?

For one reason only: it quickly covers up a whole host of telltale signs that the shirt has been machine pressed at a rate of 40 to 50 per hour per presser. Instead of being hand ironed.

And they’d rather you didn’t know that.

At RAVE FabriCARE, we prefer an uncreased or rolled sleeve. In our opinion, a rolled sleeve is the first sign, amongst many other factors, of a superior shirt.

After all, if sleeves were intended to be creased, wouldn’t every newly purchased shirt come with "built in" creased sleeves?

So next time your cleaner creases the sleeves of your fine shirts like a discount cleaner, ask your cleaner these two questions:

• Why did you crease my sleeves
  
  and
• Who gave you permission to do so?