Salespersons and stylists are not garment care specialists
At the high-end, every salesperson and stylist understands that the key to their long term success is to develop a relationship with their clients. An important part of that relationship is to become a trusted advisor to their clients on every aspect of their style and fit.
Over the past few years, I’ve noticed that some salespersons and stylists believe that this relationship should extend to advising clients on the best approach to caring for those fine garments.
I’ve also noticed that most of this garment care advise — “tell your dry cleaner to do a, b and c” — amounts to nothing more than fiction and myth — something they might have heard somewhere from someone who heard something from someone else.
Bottom line: Salespersons or stylists should limit their advice to style and fit. Garment care specialists are skilled in determining the best approach to restoring your fine garments to pristine condition.
Fine garment care: It’s not solely about the dry cleaning machine or solvent
Dry cleaners are quick to tell you all about their “great” dry cleaning machine and their “great” dry cleaning solvent or fluid.
The implication is that true quality cleaning is all about machines and solvents or fluids.
That’s a false and misleading premise.
Truth is, true quality garment care is the result of the integration of the right dry cleaning machines and right solvents or fluids into a garment care process that involves an entire chain of specific tasks. Independent of the process, the dry cleaning machine and the solvent or fluid are worthless.
In this post, I explain why it’s important to understand your dry cleaner’s process instead of focusing solely on the brand of the dry cleaning machine or the generic type of solvent or fluid used.
Fine garment care can tolerate no shortcuts. Nothing takes just a second.
At RAVE FabriCARE, we frequently refuse to accommodate requests accompanied by the refrain that “it’ll will only take a second.”
Fact is, nothing takes a second. Quality work can’t be rushed. Everything worth doing right, takes time. If we aren’t afforded the time to do it right, we ain’t doing it.
In this post, I provide examples of requests that are typically accompanied by the refrain that “it’ll will only take a second” and explain why a true quality cleaner should not — barring very unusual circumstances — accede to such requests.
Changing the exterior color of your leather handbags, purses and backpacks
Handbags, purses and backpacks that are in relatively poor condition may not respond favorably to cleaning & conditioning alone. Quite often, the only way to transform the accessory is to recolor or repaint it after cleaning and conditioning.
If the handbag, purse and backpack requires recoloring, many clients elect to retain the original color.
But there may be another option: Depending on certain elements associated with the construction of the handbag, purse or backpack, you may be able to create a one-of-a-kind accessory by changing the exterior color of your handbag, purse or backpack.
In this post, we illustrate the recoloring opportunities by showing you the results we achieved on a beaten up, dirty olive Balenciaga handbag that was recolored gray.
“Highly amazing dry cleaning services” and other bullcrap
Many dry cleaners have been led to believe that it’s critical to add blog posts to their websites in order to “engage with a wider audience.” This has led to a proliferation of blog posts on dry cleaner websites that can best be described as bullcrap.
In this post, I identify some of the common threads that run through these blog posts and provide an example of a blog post that’s sure to provide you with a hearty chuckle.
Dark colored shirts: Launder & machine press or dry clean & hand iron?
In this post, we explain why you should never allow your dry cleaner to launder and machine press your dark colored cotton shirts. We also explain why dark colored cotton shirts should always be dry cleaned in a very gentle dry cleaning fluid and then hand ironed.
We illustrate our position by showing you pictures of some dark colored Prada shirts that were laundered and machine pressed. We then present the results that we achieved by dry cleaning these same shirts in a very gentle dry cleaning fluid and then hand ironing them.
Why “organic dry cleaners” are burying their claims and trade names
I’ve recently noticed a new trend in the dry cleaning industry: Dry cleaners who’ve spent years trumpeting themselves as “Organic Dry Cleaners” are moving away from that claim and/or that trade name.
Whether the term is “organic” or any of it’s substitutes — enviromentally-friendly, eco-friendly, non-toxic, green, natural, etc. — these words mean absolutely nothing.
Fact is, the use of the term “Organic Cleaners” is nothing more than a con on an uninformed and gullible public.
In this post, I discuss why “Organic Cleaning” is a con and why dry cleaners who’ve spent years trumpeting themselves as “Organic Dry Cleaners” are moving away from that claim and/or that trade name.
1988- 2018: RAVE FabriCARE celebrates it’s 30th Anniversary
RAVE FabriCARE is celebrating it’s 30th anniversary.
It all started in a small 1,800 square foot retail center in 1988.
In this post, I explore the genesis of the idea to start a fabricare business and how the vision of extraordinary care for fine garments, household textiles and accessories has guided our every action for over 30 years.
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