Cleaning and restoring garments: A Dairy-Saturated Suit Used in a Commercial
By: Stu Bloom
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Jesse Thorn challenges RAVE FabriCARE: Restore this dairy-saturated Dolce & Gabbana suit !
In 2012, Put This On, released a series of videos covering various aspects of men’s wear and styling. The series was sponsored by Lifeway Kefir, a cultured, probiotic dairy product available throughout the USA.
In a web commercial for the series, Jesse Thorn pours 3 bottles of Lifeway Kefir over his head, saturating a black pin stripe Dolce & Gabbana suit in the process.
As Jesse explains in a blog post on Put This On, he decided to send the suit to RAVE FabriCARE for restoration to like new. About a week and a half later, the suit arrived in Arizona wrapped in a plastic bag.
Not only was the suit covered in kefir — inside and out — but it was now covered in mold and fungus and smelled putrid — the result of a combination of non-refrigerated dairy product, heat and time.
We immediately went to work. About 2 weeks later, we shipped it back to New York — spotless, perfectly hand ironed and odor free.
And their reaction to the results?
[ctt template=”3″ link=”haV8B” via=”no” ]The complete restoration of a dairy product-saturated, moldy, putrid smelling suit to “like new” @ravefabricare @ JesseThorn @putthison[/ctt]Holly cow, Jesse! It looks better than it did before we ruined it!
The results of the transformation can be seen in the following BEFORE and AFTER photographs:
For even more BEFORE and AFTER photographs on the transformation of this suit, please view our slide show below:
To view this slide show on a full screen, hit the X button with the arrow tips.
For another dramatic example of the restoration of a suit, take a look at our blog post on the restoration of Fleet Admiral Nimitz’s World War II white summer uniform.
What’s been your experience cleaning and/or restoring garments, household textiles and/or accessories contaminated by mold? Please share your comments below.
Photo credit: putthison.com/Jesse Thorn and ravefabricare.com/Stu Bloom
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Filed Under:
Dry Cleaning,Garment Restoration,Nationwide Clean By Mail Service
Author
Stu Bloom
Stu Bloom is Founder and President of RAVE FabriCARE. RAVE FabriCARE, based in Scottsdale, Arizona, cares for fine garments, household textiles and accessories and serves clients throughout the USA and Canada. Stu is the author of various ebooks on these subjects, all of which are available from www.ravefabricare.com/freestuff. He is an evangelist for true quality cleaning and is a contributor to and editor of True Quality Cleaning, RAVE FabriCARE’s blog. You can find Stu on Twitter, Google+ and LinkedIn.
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Additional Resources:
https://ravefabricare.com/services/dry-cleaning/
https://ravefabricare.com/services/garment-restoration/
https://ravefabricare.com/conveniences/nationwide-clean-by-mail/
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