Couture dry cleaners: Not all “couture cleaners” are alike
There are 26,000 dry cleaners in the USA.
Thousands of these cleaners call themselves “couture cleaners”, “couture care cleaners” or “couture care specialists”.
In this blog post, we explore the why ordinary cleaners are rebranding themselves as “couture dry cleaners” despite the obvious absence of technical skills, institutional experience and facilities and provide 3 ways to assess whether a dry cleaner who claims to be a “couture dry cleaner” is recognized by third parties as one.
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