At the high-end, every salesperson and stylist understands that the key to their long term success is to develop a relationship with their clients. An important part of that relationship is to become a trusted advisor to their clients on every aspect of their style and fit.
Over the past few years, I’ve noticed that some salespersons and stylists believe that this relationship should extend to advising clients on the best approach to caring for those fine garments.
I’ve also noticed that most of this garment care advise — “tell your dry cleaner to do a, b and c” — amounts to nothing more than fiction and myth — something they might have heard somewhere from someone who heard something from someone else.
Bottom line: Salespersons or stylists should limit their advice to style and fit. Garment care specialists are skilled in determining the best approach to restoring your fine garments to pristine condition.Read More...