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Why your dry cleaner’s folded shirts look like a rumpled mess
By: Stu Bloom
The “slept in” look
Ever wonder why your folded shirts look like a rumpled mess when you unpack the shirt?
Here’s the short answer:
- Because they’ve been machine pressed
- Because they’ve been machine folded
- Because they’ve been stuffed into a thin poly bag.
At RAVE FabriCARE, we call this the “slept in” look. It’s a look that’s available at over 26,000 dry cleaners throughout the USA.
We’d submit that dry cleaners machine fold your shirts for one reason only: they just don’t care enough to carefully hand fold them. Just like you would do at home if you were preparing for a business trip or personal vacation.
At RAVE FabriCARE, we do things differently:
- We fold your shirt – carefully – in half.
- We fold by hand.
Never by machine, like the vast majority of cleaners.
- We cushion the folds with sheets of unbuffered, acid-free tissue.
Not with no tissue or regular tissue, like the vast majority of cleaners.
- We support the body and collar with a thick shirt board and plastic collar band.
Not with some flimsy card and no collar band, like the vast majority of cleaners.
- We seal the shirt in a heavy gauge shirt bag with a “built in” cushion of air.
Not in some thin, narrow shirt bag, like the vast majority of cleaners.
We also offer a “short fold” shirt tailored to the depth of your storage cabinetry. Just specify the maximum length of the poly bag and we’ll accommodate your needs. Same folding process; shorter poly bag.
If you’re traveling, our folded shirts will arrive at their destination in far better condition than the hangered shirts you might have personally carried by hand. Upon arrival, there’ll be no need to send your shirts to the hotel valet for “pressing”.
So go ahead. Manhandle our folded shirts. Stuff ‘em in that suitcase.
You’ll find that the RAVE FabriCARE folded shirt travels beautifully. With practically no wrinkles or creases.
Fact is, our folded shirts will arrive at their destination in far better condition than the hangered shirts you might have personally carried by hand.
Don’t accept your dry cleaner’s excuses
By the way, if you ask your dry cleaner to hand fold your shirts and they continue to machine fold your shirts, don’t let them off the hook with answers such as:
- “We’ve always done it that way”
- “All cleaners do it this way”
- “We don’t have the time to hand fold”
- “We’d have to raise our prices if we hand folded”
- “No customers have ever complained”.
You have rights to a gently cleaned, perfectly hand ironed, non-wrinkled folded shirt.
Exercise those rights.
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