We provide extraordinary care for fine
garments & household textiles
In two previous posts (Your drycleaning bill of
rights and Your shirt laundry bill
of rights), I listed the critical elements of true quality
If you were to go back to those lists, you'll notice that those
lists focus solely on the quality of the product.
It's about process and craftsmanship. It's about the many details
that, combined, constitute true quality cleaning.
You'll also notice that all elements related to service
and convenience -- elements that are typically cited by
ordinary cleaners as their "quality standards" -- are specifically
excluded from those lists ...
Notice that all these service and convenience issues have
nothing to do with the inherent quality of the product.
Which is precisely why ordinary cleaners emphasize service and
conveniences and hardly ever mention quality of product.
This begs the question: what's the value of all the service and
conveniences in the world if the quality of product is poor?
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