RAVE FabriCARE: Position Papers

Our brief discussion of various issues related to
fine garments, household textiles and accessories

Share this Position Paper:
Dry cleaner endorsements & awards: Does your dry cleaner pay to play?

 

Dry cleaner endorsements & awards: Does your dry cleaner pay to play?

By: Stu Bloom

RAVE FabriCARE is the only dry cleaner in Arizona and one of the very few dry cleaners in the USA recognized as one of the nation’s premier dry cleaners by non-compensated, independent, authoritative third parties.

We earned those endorsements from bespoke tailors, bespoke shirt makers and bloggers who opine on classic garments by serving those clients and delivering, on a consistent basis, extraordinary care for their personal garments.

At RAVE FabriCARE, we don’t pay for these endorsements.

And, unlike other cleaners, we don’t buy our “awards”.

That’s right, a payment of approximately $500 per month to a marketing organization masquerading as a standards organization will buy you the right to claim that you were “voted” or “selected” as “one of America’s best cleaners” for (fill in a number) years running, or as “one of America’s finest cleaners” for (fill in a number) years running, or as “one of America’s (fill in an adjective) cleaners” for (fill in a number) years running.

Membership is available to almost any dry cleaner able to project a little customer service lobby and packaging glitz and willing to write a check – irrespective of the consistency and quality of product they deliver.

These “awards” are very similar to those advertisements littering every airline magazine proclaiming those listed in the advertisement as “America’s Leading Spine Surgeons”,  “America’s Best Seafood Restaurants” and “America’s Best Bed & Breakfasts”.

And, if you don’t believe that these organizations are primarily marketing organizations, pay close attention to the composition of their membership – mostly ordinary cleaners and wannabe cleaners who offer relatively cheap prices and quick turnaround and who are looking for a competitive crutch to differentiate themselves from the competition.

On the other hand, if you’re looking for a true quality cleaner, consider a cleaner that’s a member of Leading Cleaners Internationale. LCI is the only organization that thoroughly investigates the qualifications and standards of applicants through on-site interviews and inspections.

Fact is, the application, interview and inspection process is so rigorous and intimidating that very few of the applicants who apply for membership are actually invited to join the organization.

  

Share this Position Paper:

 

Filed Under:

General,Position Paper

Author

Stu Bloom

Stu Bloom is Founder and President of RAVE FabriCARE. RAVE FabriCARE, based in Scottsdale, Arizona, cares for fine garments, household textiles and accessories and serves clients throughout the USA and Canada. Stu is the author of various ebooks on these subjects, all of which are available from www.ravefabricare.com/freestuff. He is an evangelist for true quality cleaning and is a contributor to and editor of True Quality Cleaning, RAVE FabriCARE’s blog. You can find Stu on Twitter, Google+ and LinkedIn.

Comment on this Position Paper:

Leave a Reply

Notify of
avatar
wpDiscuz
Sign up to receive our Position Papers:

Did you find this Position Paper informative? Subscribe today to receive our position papers delivered straight to your inbox. We'll never share your email. No spam. Unsubscribe whenever you want.

Sign up to receive our quarterly newsletter:

Get tips, ideas and information you can use. Subscribe today to receive our quarterly newsletter, the RAVEreview® delivered straight to your inbox. We'll never share your email. No spam. Unsubscribe whenever you want.

Looking for more great resources?

Check out our Resource Library for over 60 expert Ebooks, Position Papers (short discussions) and White Papers (longer in-depth discussions) spanning all aspects of caring for your fine garments, household textiles and accessories.

Connect with us:
America's True Quality Cleaner and Fabricare Specialist For Almost 30 Years