Category: Shirt Laundry
Every new entrant into the dry cleaning market place will enthusiastically tell you all about their plans to “revolutionize” the industry.
They’re always full of “new” ideas that, they believe, will turn the dry cleaning business on it’s proverbial head and generate wealth beyond their wildest dreams.
More specifically, they’ll tell you that they’ve developed a “new concept” — a better mouse trap. And that everything will be “different” and “better”.
Dig a little deeper and you’ll soon recognize that most of these “new” ideas have been around for quite a while and that there’s nothing new to be found.
Fact is, the only thing “new” about their concept is the glitzy marketing package that surrounds the very ordinary product they deliver.
In this post, I use Procter & Gamble’s franchised operation, Tide Dry Cleaners, to illustrate my point.
Many dry cleaners glue or heat seal barcodes on your fine garments and household textiles.
When you ask dry cleaners why they glue or heat seal barcodes on your fine garments and household textiles, they’ll tell you that they do so in order to “track your items through their production system”.
That’s the pronounced reason or spin. The real reasons are different.
So the critical question is this: What should you do if you discovered that your dry cleaner glued or heat sealed a barcode onto any of your garments or household textiles?
The overwhelming majority of dry cleaning customers probably couldn’t care less. All they want is a “cleaned and pressed” garment or household textile at the cheapest possible price.
Other customers — particularly those with a large investment in their fine garments and household textiles — may frown upon this practice. For those individuals, what are your options?
In this blog post, I prescribe a course of action and, if that fails, an alternative approach.
It’s quite common for dry cleaners to tell you all about the “quality” of their cleaning. This applies across the board to all cleaners, even value (discount) cleaners, ordinary (middle market) cleaners and wanabee (illusion) cleaners.
It’s also quite common for customers of dry cleaners to post online reviews and offer testimonials for every category of cleaner.
However, it’s quite rare for a client — particularly a client with both a deep understanding of the technical aspects of the construction of bespoke garments and the experience to assess true quality cleaning — to offer a 10 minute plus video critique of the work delivered by a dry cleaner.
In this post, Kirby Allison, founder of The Hanger Project, offers such a critique.
Although Kirby Allison is a long standing bespoke client of RAVE FabriCARE, neither Kirby nor The Hanger Project are affiliated with RAVE FabriCARE.
The term “non-iron shirt” is an oxymoron. Whether you call them non-iron, wrinkle-free or wrinkle-resistant, these shirts still require hand ironing to look truly professional.
Now I know that there will be those who say that they just wash them and either hang dry them or toss them in a dryer and they “come out just fine.” But I’ve yet to see a non-iron shirt that’s processed in this fashion that looks like it’s been professionally hand ironed.
Like Frankenstein, the scientist who created a man-made monster who eventually turns on him and destroys him, non-iron shirts have many unexpected negative consequences.
In this post, I’ll discuss the pros and cons of “non-iron” shirts. After you’ve read the post, you might just reconsider your commitment to these Frankenstein monstrosities.