In 2012, Put This On, released a series of videos covering various aspects of men’s wear and styling. The series was sponsored by Lifeway Kefir, a cultured, probiotic dairy product available throughout the USA.
In a web commercial for the series, Jesse Thorn pours 3 bottles of Lifeway Kefir over his head, saturating a black pin stripe Dolce & Gabbana suit in the process. Jesse then sent the suit to RAVE FabriCARE for restoration to “like new”.
This blog post illustrates the results that can be achieved with the application of skill, judgement and process.
Enjoy the journey.Read More...