Category: Garment Care
Ordinary cleaners have a unique approach to setting prices. They start by analyzing the prices charged by other cleaners in a 5 to 10 mile radius prices. Then they ignore those comparative prices and set the final price by sucking it out of thin air, modifying it to end in a 1, 3, 7 or 9 and confirming it by gut instinct.
Their prices are, in effect, the highest prices they think they can charge relative to the competition and relative to the “quality” of the product they deliver.
Then they spend months agonizing whether their prices are set at the appropriate level.
In this post, I hypothesize that the primary reason customers patronize ordinary dry cleaners is because of price, not quality of product. I also argue that customers who focus solely on price are customers that are not worth pursuing under any circumstances.
On the other hand, if ordinary dry cleaners dramatically improved the quality of the product they offered, their clients would drool over the quality of their work and they wouldn’t have to spend years agonizing whether their prices are set at the appropriate level.
In June 2017, dry cleaners from all around the USA, Canada and beyond will descend on the Las Vegas for the Clean Show, a biennial trade exposition showcasing the latest in equipment, technologies and services.
They’ll all be searching for the holy grail: how to push more and more pieces of fabric (aka your fine garments and household textiles) faster and faster through their production facility using a mix of low skilled labor and highly automated equipment.
The problem for all these dry cleaners is that they’ll continue to face that same recurring dilemma — year in, year out — no matter how many Clean Shows they attend and no matter how many labor saving machines they buy.
In this post, I posit that success in the dry cleaning business isn’t a function of the number of trade shows they attend or the number of labor saving machines they install.
The answer is to say no to being average. That the answer is to stand for something instead of standing for nothing.
Imagine that there are only two dry cleaners in a particular city.
Further, imagine that they’re situated next door to one another.
One has a sign which that says True Quality Cleaners; the other sign says Ordinary Cleaners.
Let’s say that you mostly shop at high-end boutiques and department stores, that you have a relatively significant investment in your fine garments and that you have the financial resources to pay for the very best in on-going maintenance of that wardrobe.
Which of these two cleaners would you choose?
The purpose of this post is to help you make an informed decision by highlighting the differences between extraordinary (true quality) dry cleaners and ordinary (middle market) dry cleaners and the operating philosophies underlying those differences.
When you think of purchasing a fine garment or accessory, you might typically think of a traditional, high-end department store or boutique located in a particular geographic area, in a particular street or in a particular shopping mall. In addition to these brick and mortar locations, these stores or boutiques typical offer an online option as well.
With the normalization of the “sharing economy”, the number of non-traditional sources of high-end garments and accessories has mushroomed.
In this post, I highlight some of the non-traditional sources of like new and gently used garments and accessories, identify the more common issues you might encounter after you’ve purchased that garment or accessory, and suggest an approach to restoring that garment or accessory to as close to pristine condition as possible.
The process of borrowing a garment or outfit from a friend and then returning it in pristine condition can either cement a friendship, strain it or ruin it. If you are the borrower, there are a number of “rules” you can follow that’ll single you out as a thoughtful, responsible borrower.
In this blog post, you’ll get tips that’ll guide you along the path to becoming that thoughtful, responsible borrower. And ensuring that, the next time you look to borrow a garment or outfit from that friend, your request will probably be viewed favorably.