Category: Dry Cleaning
You’ve heard the “advice” countless times before: air out your dry cleaned garments and household textiles before bringing them into your home.
In this post, I’ll tell you why that conventional notion makes no sense whatsoever and what you can do to avoid the prospect of having to air out your garments and household textiles.
Every new entrant into the dry cleaning market place will enthusiastically tell you all about their plans to “revolutionize” the industry.
They’re always full of “new” ideas that, they believe, will turn the dry cleaning business on it’s proverbial head and generate wealth beyond their wildest dreams.
More specifically, they’ll tell you that they’ve developed a “new concept” — a better mouse trap. And that everything will be “different” and “better”.
Dig a little deeper and you’ll soon recognize that most of these “new” ideas have been around for quite a while and that there’s nothing new to be found.
Fact is, the only thing “new” about their concept is the glitzy marketing package that surrounds the very ordinary product they deliver.
In this post, I use Procter & Gamble’s franchised operation, Tide Dry Cleaners, to illustrate my point.
Many dry cleaners glue or heat seal barcodes on your fine garments and household textiles.
When you ask dry cleaners why they glue or heat seal barcodes on your fine garments and household textiles, they’ll tell you that they do so in order to “track your items through their production system”.
That’s the pronounced reason or spin. The real reasons are different.
So the critical question is this: What should you do if you discovered that your dry cleaner glued or heat sealed a barcode onto any of your garments or household textiles?
The overwhelming majority of dry cleaning customers probably couldn’t care less. All they want is a “cleaned and pressed” garment or household textile at the cheapest possible price.
Other customers — particularly those with a large investment in their fine garments and household textiles — may frown upon this practice. For those individuals, what are your options?
In this blog post, I prescribe a course of action and, if that fails, an alternative approach.
You’ve invested in your fine garments.
Amongst other things, you believe that your buttons, logos, zipper pulls, buckles and the like are integral to the look of your garments.
In this blog post, I examine the need for your dry cleaner to protect your buttons and other hardware — even if that means removing your buttons and other hardware prior to cleaning and replacing your buttons and other hardware after cleaning.
Yes, I do understand that your dry cleaner told you that they “protect” your buttons and other hardware.
But do they?
If that were the case, why are some of the buttons and other hardware (logos, zipper pulls, buckles, etc.) on your fine garments scratched, chipped, cracked or otherwise damaged?
And, if that’s the case, why do you permit your dry cleaner to get away with damaging the buttons and other hardware on your fine garments?
Imagine that there are only two dry cleaners in a particular city.
Further, imagine that they’re situated next door to one another.
One has a sign which that says True Quality Cleaners; the other sign says Ordinary Cleaners.
Let’s say that you mostly shop at high-end boutiques and department stores, that you have a relatively significant investment in your fine garments and that you have the financial resources to pay for the very best in on-going maintenance of that wardrobe.
Which of these two cleaners would you choose?
The purpose of this post is to help you make an informed decision by highlighting the differences between extraordinary (true quality) dry cleaners and ordinary (middle market) dry cleaners and the operating philosophies underlying those differences.
When you’re restoring a garment, household textile or accessory of historical significance, maintaining the integrity of the original components (color, buttons, hardware, linings, etc.) is critical.
When you’re restoring a garment, household textile or accessory for your own use, you might need to compromise in order to achieve the result you desire.
In this blog post, we illustrate this point by guiding you through the restoration of a 40 year old, blue silk coat. While the results exceeded our client’s expectations, the rotted lining could not be restored and required replacement. In other words, we compromised to achieve the desired result.
In 2012, Put This On, released a series of videos covering various aspects of men’s wear and styling. The series was sponsored by Lifeway Kefir, a cultured, probiotic dairy product available throughout the USA.
In a web commercial for the series, Jesse Thorn pours 3 bottles of Lifeway Kefir over his head, saturating a black pin stripe Dolce & Gabbana suit in the process. Jesse then sent the suit to RAVE FabriCARE for restoration to “like new”.
This blog post illustrates the results that can be achieved with the application of skill, judgement and process.
Enjoy the journey.
Cleaning and restoring military memorabilia requires the application of skill, judgement and process.
In 2011, RAVE FabriCARE was entrusted to restore Fleet Admiral Chester W. Nimitz’s white summer uniform to as close to original condition as possible. In the photo accompanying this blog post, Fleet Admiral Nimitz is wearing that summer uniform. In the photo, President Roosevelt and General McArthur are seated to his left.
This blog post demonstrates how the application of skill, judgement and process can transform the condition of a military uniform from poor to extraordinary.