RAVE FabriCARE'S True Quality Cleaning Blog

Straight talk about caring for your fine garments, household tetiles and accessories
from experts who call things like it is. In plain English.

Category: Dry cleaning industry

A tale of 2 dry cleaners: Which one would you choose?
Written by: Stu Bloom

Imagine that there are only two dry cleaners in a particular city.

Further, imagine that they’re situated next door to one another.

One has a sign which that says True Quality Cleaners; the other sign says Ordinary Cleaners.

Let’s say that you mostly shop at high-end boutiques and department stores, that you have a relatively significant investment in your fine garments and that you have the financial resources to pay for the very best in on-going maintenance of that wardrobe.

Which of these two cleaners would you choose?

The purpose of this post is to help you make an informed decision by highlighting the differences between extraordinary (true quality) dry cleaners and ordinary (middle market) dry cleaners and the operating philosophies underlying those differences.

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Dry cleaners: Competing on the basis of “better” and “cheaper” is a fool’s errand
Written by: Stu Bloom

Almost every dry cleaner in the USA competes on the basis of “better customer service” and “cheaper prices”

This is dry cleaner code for targeting the largest segment of the market — the vast middle market between the discount cleaner and the extraordinary cleaner.

In this blog post, we explain why dry cleaners prefer to compete on the basis of “better customer service” and “cheaper prices” and why they almost never talk about the quality of product they deliver — the primary reason why you entrust your fine garments, household textiles and accessories to a dry cleaner.

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