In the past, consumers chose their dry cleaner on the basis of convenience, price and some vague verbal reassurances from the manager or customer service representative that the cleaner was, indeed, a “quality dry cleaner.”
In this age of hyperbolic claims, there has to be a better way. And there is.
In this post, I suggest that a far better approach is to
(1) review a checklist of specific, written practices — practices that, when viewed as a cohesive whole, constitutes true quality cleaning,
(2) compare those specific, written practices to the practices of any other dry cleaner you’re considering, and
(3) hold the dry cleaner accountable for meeting your expectations based on those specific, written practices.Read More...